Study: Twitter users buy more music than average ‘Net users
Those who use Twitter buy more music than those who don’t, making the Twitter-using demographic valuable to the music industry. That’s the conclusion of a new report from the NPD Group, which tracked the music buying habits of nearly 4,000 Internet users. The firm found that the crossover between music buyers and Twitter users is higher than the general Internet-using population, and that this segment spends more on music than the average user.
According to NPD, a third of Twitter users reported buying a CD in the last three months, while another third said they have purchased music downloads online in that time. Overall Web users came in at 23 and 16 percent, respectively. Twitter users also spend an average of 77 percent more on online music downloads than non-Twitter users.
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